About us

Seff Lend prides itself on being the alternative to the banks and big business! Try using our professional services while at the same time not have to jump through all of the hoops big banks and businesses usually put you through. Whether you’re a private person or in business, Seff Lend has the expertise to tailor a solution. Best of all you deal with the owner who also is a licensed motor car trader to give you that added peace of mind and an honest assessment.

Our Team

Anthony Cefala - Managing Director

Anthony (known as Cef/Seff) founded Seff Lend after working for over 10 years in the Motor & Finance industry. He saw both of these industries changing rapidly and a need was developing in the way consumers & businesses go about purchasing assets, then ultimately how they fund them. Anthony holds a Bachelor of Business & Commerce from Monash University and also Diplomas and Certificates in the Finance and Management space. In his free time Anthony volunteers at Falcons 2000 Soccer Club, performing the role of Vice President whilst also playing amongst the ranks


P: 0491 619 491

                                                               E: anthony@sefflend.com.au

Peter Cefala – Vehicle Procurement & Business Specialist

Peter is Anthony’s father and previously a Dealer Principal & General Manager of many new car franchised dealerships across Gippsland for over three decades. Peter has a strong business acumen and a vast network within the motor industry to call upon. As Peter says “I’ve just finished my 40 year apprenticeship in the motor industry” and so who better to serve the clientele of Seff Lend. In his spare time Peter is the Treasurer of the Italian Australian Club in Morwell and life member of Falcons 2000 Soccer Club


 P: 0417 587 725

                                                         E: peter@sefflend.com.au